Increasing Apple’s Market Share
Well I sure hope so. The more choices folks have in the operating system area, the better. And Apple has made some shrewd moves with the mac mini so hopefully it will work out well for them.
Apple Computer could substantially increase its share of the personal computer market by year’s end, all thanks to the company’s iPod music player. This prediction was made by analysts at Morgan Stanley. a New York-based financial services company. The report also upgraded Apple’s stock to overweight and set a price target of $60 per share.
Rebecca Runkle and Kathryn Huberty, the authors of the report, said Apple Computer Inc., based in Cupertino, Calif., could see its global PC market share increase in 2005 from about 3 percent to 5 percent. Market share represents the number of units sold in a period; this is distinct from the idea of installed base, which is how many total people own the product.
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