Jim Lynch: Off the Top of My Head…

The Community Manager survey results are in.

72 community managers responded to Kommein’s request. The results were quite interesting as I know many of us have been curious about items such as community manager’s pay and where they fit in with their companies. This blog post is revealing the responses to about half of the questions asked. The rest will be discussed in various standalone posts in the future.

Please add your thoughts and comments!

Well, I won’t keep you waiting any longer. Behold, the results of Kommein’s Community Manager

Some of them don’t surprise me at all. I’ve been doing the CM thing for about 15 years so I’ve had to deal with management that wouldn’t listen or didn’t care about their own communities.

And, as I mentioned in one of my comments on that site, it’s a foolish company that hands off the role of CM to interns. I have nothing against interns but would you want someone with no experience representing your company publicly on forums, blogs or social media networks? Oh my goodness…not a good idea. I recently interviewed with a recruiter for a very large and well known company who had done just that – put interns in charge of their community management tasks – and then regretted it when the performance of the interns was…er…not good at all.

Good community managers are well worth paying for and companies that don’t will end up regretting it later on as this one did. You truly do get what you pay for when it comes to online community management. Make the wrong decision and you could end up damaging your brand, angering your customers or flat out driving away potential new business.

Anyway, check out the results. There’s some interesting stuff there.

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